LUNIFAI
01 /
scroll
Proposal for Bugle Media

AI Lead Generation System for Bugle Media.

How Bugle Media adds two new anchor clients in 90 days without touching its existing ones.

Issued July 24, 2026 Valid until August 23, 2026 Ref prop-a9f36733
The problem

What's slowing your growth

Before implementing any solution, the problem has to be clear. Here's what we identified in your business.

01

Two clients carry the entire business Since launching three years ago, Bugle Media has relied entirely on two anchor clients for revenue. As Dan put it: 'What if one of them was to disappear?' That single-point-of-failure risk is the ceiling on the business right now.

02

Zero outbound effort, zero pipeline control Dan's own words: 'I spend zero time trying to find new clients. I spend zero time promoting the business. I spend zero time going out to market.' Growth has been entirely passive, which means it cannot be planned or accelerated.

03

Outbound is a full-time job neither of you has Dan acknowledged that going out and hitting new prospects 'takes quite a lot of time' and is 'a full-time job.' With delivery already keeping the team busy, there is no spare capacity to run a consistent sales process in-house.

04

Room to grow, but no path to new clients Dan sees clear headroom: 'I think there is space to perhaps get another couple of big clients, and we could handle that.' The opportunity is real, but without a structured way to reach decision-makers in finance, it stays theoretical.

The solution

How we solve it

Here's how the LUNIFAI offer directly addresses each of the problems above.

01

A second revenue stream, not a second job

We build a multichannel outbound system that targets new finance and B2B decision-makers on your behalf, completely separate from your two anchor clients. You get a diversified pipeline without touching the relationships you already have.

02

Outbound runs without you touching it

During onboarding we define your ICP, scrape and enrich verified prospect lists, and write copy in your voice. From that point, email and LinkedIn sequences go out, replies come back to us, and meetings land on your calendar. You show up to close.

03

We handle every reply in under 15 minutes

LUNIFAI manages all lead interaction end-to-end: automated sequences, live reply handling, appointment setting, and follow-up. Every booked meeting triggers a Slack and email notification so you have full context before you walk in.

04

ICP-first targeting for finance decision-makers

Week one of onboarding is a deep-dive on your ideal customer, modelled on clients like UBS and the London Stock Exchange. We then scrape LinkedIn SalesNav for matching decision-makers, enrich contact data, and route them into personalised multichannel sequences so every prospect you speak to is relevant.

Why us

Why LUNIFAI

Speed to lead that DIY cannot match

LUNIFAI responds to every positive reply within 15 minutes. A manual LinkedIn sweep between delivery commitments cannot promise that, and cold prospects go cold fast.

Infrastructure built for deliverability

Warming up dedicated domains and mailboxes for three weeks before a single email goes out is what keeps messages out of spam. Skipping that step is the most common reason DIY outbound fails silently.

AI personalisation at volume

Every prospect receives a custom icebreaker pulled from their company website and LinkedIn profile. Writing those by hand for hundreds of contacts is the bottleneck that kills in-house campaigns.

Proven results in media production

LUNIFAI has run campaigns for three to four media production clients and generated over $10 million in pipeline revenue across them. The playbook for this industry already exists.

Who it helps

Who it benefits on your team.

01

Dan Shepherd, Founder

Dan stays focused on delivery and client relationships. He only sees a prospect when a meeting is already booked and qualified, and updates one CRM field after each call.

02

Jacob Glass, Strategic Lead

Jacob gets the business growth infrastructure he has been thinking about strategically, with clear pipeline data and a repeatable system he can evaluate and help optimise over time.

03

Preferred Partner Network

More new clients means more project volume, which means more consistent work for the filmers, editors, and post-production partners Bugle Media calls on per project.

Done for you

One machine. You just show up.

Before the meeting
I run the entire machine
Infrastructure
DomainsMailboxesWarm-upDeliverability
Data
List scrapingEnrichmentVerificationRouting
Messaging
IcebreakersCopywritingWinning angles
Channels
LinkedIn automationEmail automation
CRM
Custom Airtable CRMPipeline buildCRM hygiene
Appointment setting
Reply to every leadFollow-ups on your behalfReply in under 15 minBooked to your calendar
MEETING BOOKED
After the meeting
All you do
  • Show up to the call
  • Pitch and close, like you always do
  • Update the CRM stage
Free bonus

Custom dashboard and funnel tracker

Your own live dashboard: campaign performance, reply and booking rates, and a full funnel tracker from first touch to closed deal, so you can see exactly what the system is producing without asking for a report.

Worth £3 000, yours free
Scope of Work

Scope of work and deliverables.

Onboarding & Infrastructure Implementation

Month 1
  • Onboarding calls (1-2h) and tool handover
  • Tools & software configuration
  • Priority Slack support (24h business days + express slot Thu/Fri 4pm-6pm CET)
  • Google Drive setup with document structure
  • APIs & integrations configuration
  • Domains and email addresses warm-up
  • Scraping and leads list building
  • Data enrichment + icebreaker generation
  • Sequences writing + A/B testing variants
  • Complete booking system setup (Cal.com/Calendly)
  • CRM pipeline tracking setup
  • Appointment setting, replies to leads & follow-ups
  • Strategy call every 2 weeks (30 min)
  • LinkedIn launch, week 2
Scope of Work

Scope of work and deliverables.

Activation & Optimizations

Month 2 & beyond
  • Email/multichannel campaign launch, week 4
  • Priority Slack support (24h business days + express slot Thu/Fri 4pm-6pm CET)
  • Continuous system & campaign optimization
  • Appointment setting, replies to leads & follow-ups
  • Strategy call every 2 weeks (30 min)
  • Analytics tracking and dashboards
Timeline

Milestones and timeline.

Here's the sequence of phases after signing.

Month 1 Onboarding & Infrastructure Implementation
Month 2 & beyond Activation & Optimizations
01
Week 1

Onboarding - ICP & Offer Deep Dive. Domain setup and mailbox warmup begin.

02
Week 2

Lists & copy. LinkedIn outreach starts.

03
Week 3

Warmup & QA. Sequences loaded, tested, validated.

04
Week 4

Email campaign live. Opportunity alerts land in Slack and email.

The Guarantee
15 qualified opportunities within 60 days of full multichannel launch (about 90 days from signing, since domains and mailboxes need roughly three weeks to warm up first). If I don't hit that number, I keep working for free until I do.
Roadmap

Where this goes next.

01

Referral activation campaign

Once the outbound system is proven, layer in a structured ask to existing clients (UBS, London Stock Exchange) for warm introductions, turning passive word-of-mouth into a repeatable referral channel.

02

Vertical expansion beyond finance

With a validated outbound playbook in finance, replicate the ICP and sequences into adjacent verticals such as professional services or asset management to widen the total addressable market.

03

CRM automation and pipeline reporting

Extend the custom Airtable CRM with automated pipeline reporting, deal-stage alerts, and revenue forecasting so Dan and Jacob have real-time visibility into the business without manual updates.

04

Content and thought-leadership amplification

Repurpose Bugle Media's own video work as social proof assets distributed through LinkedIn, turning completed client projects into inbound interest from new prospects.

Ways of Working

What working with us looks like.

Step What happens Why it matters
01Onboarding & Platform Setup We configure all your tools according to best practices. Operational from day one. Save dozens of hours.
02Review call every 2 weeks 30-minute call every 2 weeks to review progress: leads generated, calls booked, and what we change next. Keeps everyone aligned and makes sure you always get the highest ROI leads.
03Weekly sprint We work every week generating leads for you and sending them to you via Slack and email. Our goal is to minimize meetings. You pay us to save time, not spend it.
04Simple communication We communicate via a shared Slack channel, and use it to chat and deliver updates (M-F 11am-6pm CET). Pre-existing workspace? No problem, we'll Slack Connect. New to Slack? We'll invite you to ours.
05Feedback loop We iterate campaigns based on your copy and market feedback autonomously, without you. The only thing you need to worry about is closing deals. Changes are delivered in the shared Slack channel once per week, pre-review.
06Peace of mind Peace-of-mind maintenance on all prior builds and systems. You don't need to worry about maintenance, systems, or additional charges.
Software

Software and platforms.

Monthly cost at your expense
$250 to $550

Depending on the volume to manage and the solutions your system requires. These are billed to you directly by each provider, never marked up.

Annual plans

Most platforms offer between 17% and 37% discount on annual commitments.

Volume purchases

Economies of scale reduce the unit cost on credits. AnyMailFinder, for example, is $870 for 100,000 credits ($0.0087 each) against $49/month for 1,000 credits ($0.049 each), an 82% saving on unit cost.

Combining both levers, annual plus volume, real savings reach 30 to 40% compared with standard monthly rates. I set this up for you at cost.

Investment

Your investment

Monthly investment
£4 800/mo
Minimum commitment of 3 months, billed monthly
The guarantee: 15 qualified opportunities within 60 days of full multichannel launch (about 90 days from signing, since domains and mailboxes need roughly three weeks to warm up first). If I don't hit that number, I keep working for free until I do.
Pricing model

Pick the commercial structure that suits you. The total updates automatically.

Your configuration
Investment

How the three months work.

The minimum relationship is three months. That time is necessary to integrate into your business, set up the systems, iterate, and optimize the campaigns.

Month one begins on the day of signing and includes your initial onboarding session, where we configure your tools and automation platforms. We handle authentication, manage access sharing (2FA and the rest), and get you set up from day one.

From there you are added to your Slack channel. We hold a second onboarding session to go through your targets and your offer in detail, then begin regular sprints.

Month two starts thirty days after your first payment and opens with a detailed review of progress. From there we run another four sprints. Month three and beyond proceed as usual.

LUNIFAI
Terms

Contractual Terms

Proposal for Bugle Media · AI Lead Generation System

01Purpose

LUNIFAI provides automation, integration, AI development, and low-code/no-code services. Deliverables are detailed in the proposal.

02Obligations

LUNIFAI commits to mobilizing the necessary resources for proper mission execution and promptly informing the Client of any blockages. The Client provides necessary elements, validates deliverables within deadlines, and settles amounts due according to agreed terms.

03Liability

LUNIFAI acts as an integrator of third-party solutions (n8n, Airtable, etc.). It is not responsible for bugs or limitations of these tools. Its liability is limited to a best efforts obligation, excluding gross negligence. Commercial closing is exclusively the Client's responsibility.

04Payment

Total amount, payment schedule, and any fees are specified in the proposal. Payment deadline: 14 days after invoicing. Software/API costs are at the Client's expense. Any payment made is firm and non-refundable, except for cancellation attributable to LUNIFAI.

05Guarantee

LUNIFAI guarantees a minimum of 15 qualified meetings within the first 90 days of the engagement. Because cold email infrastructure requires roughly three weeks of domain warm-up before sending at full volume, this target is measured over the 60 days that follow the full multichannel launch (email plus LinkedIn running together), not from the contract signature date. If LUNIFAI has not delivered 15 qualified meetings by the end of that window, LUNIFAI will continue working at no additional cost for a further 90 days, or until the 15-meeting threshold is reached, whichever comes first. This guarantee assumes the Client fulfils its own commitments (timely approvals, sender accounts and calendar access, and reasonable responsiveness to booked leads); delays or interruptions caused by the Client pause the measurement period for their duration.

06Definition of a Qualified Meeting

A meeting counts as qualified when all of the following are true:

  • ICP match: the attendee's company matches the ideal customer profile we define together during onboarding (sector, company size, and geography).
  • Decision-making authority: the attendee is a decision-maker or a direct influencer on the buying decision (e.g. founder, director, head of brand or marketing), or the role you would normally sell to in a company of that type.
  • Genuine interest: the prospect has explicitly agreed to a scheduled call to discuss your services, fees, case studies or working together, booked into your calendar.
  • Attendance: the meeting takes place. A prospect who reschedules and then attends still counts. A one-off no-show does not, but I re-engage them at no cost and it counts once they attend.

07Termination

During the minimum commitment period (first 3 months), in case of unjustified cancellation by the Client after signing: payment for services already performed plus a fixed penalty of 30% of the total remaining amount due over the commitment period. After the minimum commitment period (from month 4), either party may terminate the collaboration with 30 calendar days' notice, without penalty or compensation.

08Ownership

Deliverables are licensed to the Client for exclusive use after payment. LUNIFAI retains its methods, tools, and technical structures.

09Applicable Law

This agreement is governed by Swiss law. Exclusive jurisdiction: courts of the Canton of Geneva.

Confidentiality

Confidentiality Clause

In the course of performing this contract, the Parties acknowledge that confidential information may be exchanged, in particular of a commercial, technical, financial, strategic, organizational nature or relating to know-how.

01Definition

Confidential information means all information, of any nature whatsoever, communicated in writing, orally, or by any other means, identified as confidential or whose confidential character reasonably flows from its nature or from the circumstances of its disclosure. This includes in particular: client data, internal documents, source code, software architectures, processes, mockups, databases, as well as any information relating to the activities, projects, or working methods of either Party.

02Obligation of the Parties

Each Party undertakes to: not disclose the confidential information to third parties without the prior written agreement of the other Party; use the confidential information solely for the purposes of performing this contract; take all necessary measures to ensure the protection and confidentiality of said information, at least equivalent to those it applies to its own sensitive information.

03Exclusions

The obligations under this clause do not apply to information: that has fallen into the public domain without breach by the receiving Party; already known to the receiving Party before its disclosure by the other Party; whose disclosure is required by law or by a competent judicial or regulatory authority (subject to informing the other Party beforehand to the extent permitted by law).

04Duration

The confidentiality obligations under this clause shall remain in force for a period of five (5) years from the signing of this contract, including in the event of termination or non-execution of the project.

05Applicable Law and Jurisdiction

This clause is governed by Swiss law. Any dispute relating to the interpretation or performance of this clause shall be submitted to the exclusive jurisdiction of the courts of the Canton of Geneva, subject to a prior amicable settlement between the Parties.

Acceptance

Ready to get started?

By signing below, the Client accepts the terms described in this proposal. The proposal is already issued by LUNIFAI.

Sign the proposal

Read and sign below. Payment will be unlocked automatically.

By LUNIFAI
Lukas Yu Manwaring
Lukas Yu Manwaring signature
Founder · LUNIFAI · July 24, 2026
By Bugle Media
Dan Shepherd
Signed on (via DocuSeal below)

Payment method

Unlock payment by signing the proposal above.